1. Introduction
Assetline Capital (“we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal information is collected and used properly, lawfully, and transparently in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”).
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website: https://assetline.co.za.
2. Information We Collect
We may collect and process the following information:
- Personal identification information (name, surname)
- Contact details (email address, phone number)
- Business or company information (if applicable)
- Financial or transactional information (where required for services)
- Technical data (IP address, browser type, device information)
- Usage data (pages visited, time spent on site)
- Any information you provide via forms, WhatsApp, or email
3. How We Collect Information
We collect information when you:
- Visit or interact with our website
- Complete forms or request services
- Contact us via email, phone, or messaging platforms
- Subscribe to newsletters or marketing communications
4. Purpose of Processing
We use your personal information to:
- Provide and manage our services
- Communicate with you
- Respond to enquiries
- Process applications or transactions
- Improve our website and services
- Comply with legal and regulatory obligations
5. Sharing of Information
We do not sell your personal information. We may share it with:
- Service providers (hosting, CRM, payment gateways)
- Professional advisors (legal, financial)
- Regulatory authorities where required by law
6. Data Security
We take appropriate technical and organisational measures to protect your personal information from loss, misuse, unauthorised access, or disclosure.
7. Retention
We retain your personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by law.
8. Your Rights
Under POPIA, you have the right to:
- Access your personal information
- Request correction or deletion
- Object to processing
- Withdraw consent
- Lodge a complaint with the Information Regulator
9. Cookies
We may use cookies and similar technologies to enhance user experience and analyse website performance.